Experience designer & photographerAt Web Summit Lisbon in November. Let’s meet
I’m Alex . I design the way in for people who are new somewhere , on a phone screen or at a Friday borrel, and I photograph what they make and where they gather .
- Now
- Building the community at Inqubator Leeuwarden
- Studio
- Paper things for slow evenings at RoHaus & Co.
- Before
- 10 years in classrooms, mostly with kids new to the country
Selected work8
001Photography · Teams at workEnergiso18 photos of the team at work and in portraitsPhotographer, editor2026- 002Website · PhotosSommers Night PotteryLive since August, with a mailing list for the shopConcept to launch, copy, photos2026
003Photography · ProductsPawsOnTheGoProduct photos plus 4 feature boards in DutchProduct photographer2026- 004Experience design · ProductPaper TrailsFrom classroom cards to a 50-card deck in a tinProduct, research, photography2023

005Experience design · AppCozyHausTested in 3 countries before launchCo-founder, research, product design2026
006Brand refresh · Photos + websiteSommers Sausage ShopPhotos for the shop’s brand refreshPhotos, website
007CommunityInqubator LeeuwardenFrom a quiet floor to 2 events a monthCommunity, events, introductions2025
008Website · Long Story Longrohausandco.comHomepage on a slow phone: 15.3 s down to 6.4 sDesign, copy, photos2026
Pick a timeNot sure what you need?
Book a
kettle call.☕Free · 30 minutesKettle call30 minutes on video. I bring the tea.Designer, photographer or community builder
More work
Apps, websites, events and my own photo projects
009Experience design · Snail mailCozy Corner PostProduct, photography2025
010Photography · Small businessTall PinesPhotographer, editor
011Photography · TravelThe long wayOwn work2013
012Experience design · AppForkieeCo-founder, research, product design2025- 013Photography · EventsChoir on the pontEvent photographer2023
- 014Photography · FrieslandClose to homeOwn work2025
Earlier case studies
Concept studies from design school, 2024 to 2025
About
10 years of classrooms taught me how a room of strangers turns into a group.
Most of my students had just arrived in the US. I watched how much the first week decides: who says hi, where you sit, which rules never get written down.
Now I bring that to apps and shared spaces. I talk to the people first, find where they get stuck, then redesign the path. And I usually bring a camera.
Behind a camera since 2009
See the photographyKind words
“Alex is the kind of designer who makes a team better. She’s grounded, creative, collaborative, and solution-oriented in a way that’s rare.”
“…our photographer of the day, for the fantastic photos and cozy atmosphere!”
“The result truly exceeded my expectations!”
“She asked thoughtful questions about how the product would benefit both customers and staff, and helped me think through the design’s impact.”
“Alexandra’s empathetic approach, honed through years of facilitating learning and community, allows her to translate complex needs into intuitive, beautiful, and highly functional digital experiences.”




















