Work/002/Website · in collaboration with Avery
Sommers Night Pottery
My sister Abby makes the mugs. I built her a website from our sister Avery’s brand guide, with a mailing list for the shop that opens in early 2027.
- Role
- Web design, copy, product photos and the build, made with Claude Code
- With
- Avery, my sister and a graphic designer: the brand guide and logo. Abby Sommers, my sister: the pottery
- Year
- 2026, live since 4 August
- Status
- Live, with the shop opening in early 2027. sommersnightpottery.com

01The short version
Sommers Night Pottery is my sister Abby’s pottery. She’s a potter and a mechanical engineer in Michigan, and she works at the wheel late at night.
The site is a family project. Avery, our other sister, designed the brand, and I carried it onto the web. It’s been live at sommersnightpottery.com since 4 August 2026.
I designed the site and wrote the copy. Claude Code did the building, with me directing every change.

02Born in the group chat
It started with late-night photos in the family group chat.
Abby would send them from the wheel, testing new glazes and unboxing new tools. Everyone getting them kept asking how they could buy one.
That’s the story on her About page, and it’s how the business started.


03Avery’s guide
Avery’s 19-page brand guide set the rules.
It sets 4 colors (turquoise, sage, sea foam and black), with rules for the logo and a leaf pattern that stays an accent.
The brand fonts are commercial, so I kept the official wordmark as an image in the nav and used close web fonts for the headings and body text.
The figure labels were my idea. Abby’s a mechanical engineer by day, so the small captions across the site read like labels on a technical drawing (“fig. 002”), in a typewriter face.


04A kiln window
The homepage opens on a kiln window.
It’s an arched photo slideshow beside the headline, with a small figure label under each slide. My slow-motion tea clip plays as slide 2.
More than 200 of the photos on the site come from my product shoot, mostly mugs outdoors on a scrap of lace, in soft light.
05A shop that opens later
Until early 2027, every button leads to the mailing list.
There are no prices on the site yet and no order forms. The shop page is a preview of what’s coming, with the sign-up at the bottom.
New names get a welcome email with the subject line “You’re first at the kiln door”.


06Small fixes
The gallery used to jump around while photos loaded.
Every photo started with the same square placeholder, so the columns kept reshuffling as images arrived. Now each photo holds its real shape before it loads, and the layout shift went from 0.58 to 0.
19
pages in Avery’s brand guide
4
colors in the brand palette
200+
photos on the site from my product shoot
0
layout shift in the gallery, down from 0.58
From the potter
“Working with Alex is always a lot of fun. She brings so much energy to every shoot, whether it’s pottery or family, and her candid photos capture the energy and the vision really well. Having every single mug from Avery’s wedding photographed meant I could go back, actually see everything I made, and share it with so many people, and I’ve gotten a lot of compliments. It’s a lovely gift to look back on, and a business tool that shows what I’m capable of. None of that would have been possible without her photographs and her expertise in how to capture the whimsy.”
Credits
Sommers Night Pottery
- Pottery
- Abby Sommers
- Brand guide and logo
- Avery
- Web design and copy
- Alex Jammali
- Product photos
- Alex Jammali
- Build
- Alex Jammali, with Claude Code
Live since 4 August 2026 · sommersnightpottery.com
