Work/002/Website · in collaboration with Avery

Sommers Night Pottery

My sister Abby makes the mugs. I built her a website from our sister Avery’s brand guide, with a mailing list for the shop that opens in early 2027.

Role
Web design, copy, product photos and the build, made with Claude Code
With
Avery, my sister and a graphic designer: the brand guide and logo. Abby Sommers, my sister: the pottery
Year
2026, live since 4 August
Status
Live, with the shop opening in early 2027. sommersnightpottery.com
sommersnightpottery.com
The Sommers Night Pottery homepage, scrolling from the arched photo slideshow down to the sign-up

01The short version

Sommers Night Pottery is my sister Abby’s pottery. She’s a potter and a mechanical engineer in Michigan, and she works at the wheel late at night.

The site is a family project. Avery, our other sister, designed the brand, and I carried it onto the web. It’s been live at sommersnightpottery.com since 4 August 2026.

I designed the site and wrote the copy. Claude Code did the building, with me directing every change.

Stop-motion of Abby’s handmade mugs, one after another, on the same scrap of lace outdoors
10 mugs on the same scrap of laceFrom my product shoot

02Born in the group chat

It started with late-night photos in the family group chat.

Abby would send them from the wheel, testing new glazes and unboxing new tools. Everyone getting them kept asking how they could buy one.

That’s the story on her About page, and it’s how the business started.

A small mug on a lace-covered stump in a sunny yard, with a white house behind
Out in the yard
A hand holding a mug painted with dancing skeletons under a dark red glaze
Skeletons, from the holiday set

03Avery’s guide

Avery’s 19-page brand guide set the rules.

It sets 4 colors (turquoise, sage, sea foam and black), with rules for the logo and a leaf pattern that stays an accent.

The brand fonts are commercial, so I kept the official wordmark as an image in the nav and used close web fonts for the headings and body text.

The figure labels were my idea. Abby’s a mechanical engineer by day, so the small captions across the site read like labels on a technical drawing (“fig. 002”), in a typewriter face.

The Sommers Night Pottery logo, with the name under a cluster of pots
The logo, by Avery
Avery’s leaf pattern in soft greens
Her leaf pattern, used as an accent

04A kiln window

The homepage opens on a kiln window.

It’s an arched photo slideshow beside the headline, with a small figure label under each slide. My slow-motion tea clip plays as slide 2.

More than 200 of the photos on the site come from my product shoot, mostly mugs outdoors on a scrap of lace, in soft light.

Evening tea, in slow motionMy clip, slide 2 of the kiln window

05A shop that opens later

Until early 2027, every button leads to the mailing list.

There are no prices on the site yet and no order forms. The shop page is a preview of what’s coming, with the sign-up at the bottom.

New names get a welcome email with the subject line “You’re first at the kiln door”.

3 glazed mugs on a lace doily on a wooden stump, one of them turquoise
Mugs on lace
4 ceramic pumpkins in mixed glazes on the same lace
Holiday pieces, same lace

06Small fixes

The gallery used to jump around while photos loaded.

Every photo started with the same square placeholder, so the columns kept reshuffling as images arrived. Now each photo holds its real shape before it loads, and the layout shift went from 0.58 to 0.

19

pages in Avery’s brand guide

4

colors in the brand palette

200+

photos on the site from my product shoot

0

layout shift in the gallery, down from 0.58

From the potter

“Working with Alex is always a lot of fun. She brings so much energy to every shoot, whether it’s pottery or family, and her candid photos capture the energy and the vision really well. Having every single mug from Avery’s wedding photographed meant I could go back, actually see everything I made, and share it with so many people, and I’ve gotten a lot of compliments. It’s a lovely gift to look back on, and a business tool that shows what I’m capable of. None of that would have been possible without her photographs and her expertise in how to capture the whimsy.”
Abby SommersFounder, Sommers Night Pottery. From a voice note, Oct 2026

Credits

Sommers Night Pottery

Pottery
Abby Sommers
Brand guide and logo
Avery
Web design and copy
Alex Jammali
Product photos
Alex Jammali
Build
Alex Jammali, with Claude Code

Live since 4 August 2026 · sommersnightpottery.com

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